Latchkey Children

The effects of being a latchkey child differ with age. Loneliness, boredom and fear are most common for those younger than 10 years of age. In the early teens, there is a greater susceptibility to peer pressure, potentially resulting in such behaviors as alcohol abuse, drug abuse, sexual promiscuity and smoking. 4][5] The behaviors might stem from â€Å"unspent energy, peer pressure to misbehave, or hostility because of the lack of appropriate adult attention†. [6]However, some children can exude other positive effects. An early developement of self reliance, adaptation to difficult situations, and a desire to contribute to a visible need in the household. Socioeconomic status and length of time left alone can bring forth other negative effects.In one study, middle school students left home alone for more than three hours a day reported higher levels of behavioral problems, higher rates of depression and lower levels of self-esteem than other students. [7] Children from lower income families are associated with greater externalizing issues (such as conduct disorders and hyperactivity) andacademic problems, while children from middle class and upper class income families are no different to their supervised peers. 8] In 2000, a German PISA study found no significant differences in the scholastic performance between â€Å"latchkey kids† and kids in a â€Å"nuclear family†. [9] Positive effects of being a latchkey child include independence and self-reliance at a young age. Deborah Belle, author of The After-School Lives of Children: Alone and With Others While Parents Work suggests that being left home alone may be a better alternative to staying with baby-sitters or older siblings Latchkey Children The effects of being a latchkey child differ with age. Loneliness, boredom and fear are most common for those younger than 10 years of age. In the early teens, there is a greater susceptibility to peer pressure, potentially resulting in such behaviors as alcohol abuse, drug abuse, sexual promiscuity and smoking. 4][5] The behaviors might stem from â€Å"unspent energy, peer pressure to misbehave, or hostility because of the lack of appropriate adult attention†. [6]However, some children can exude other positive effects. An early developement of self reliance, adaptation to difficult situations, and a desire to contribute to a visible need in the household. Socioeconomic status and length of time left alone can bring forth other negative effects.In one study, middle school students left home alone for more than three hours a day reported higher levels of behavioral problems, higher rates of depression and lower levels of self-esteem than other students. [7] Children from lower income families are associated with greater externalizing issues (such as conduct disorders and hyperactivity) andacademic problems, while children from middle class and upper class income families are no different to their supervised peers. 8] In 2000, a German PISA study found no significant differences in the scholastic performance between â€Å"latchkey kids† and kids in a â€Å"nuclear family†. [9] Positive effects of being a latchkey child include independence and self-reliance at a young age. Deborah Belle, author of The After-School Lives of Children: Alone and With Others While Parents Work suggests that being left home alone may be a better alternative to staying with baby-sitters or older siblings

Theme on the Lovely Bones

Theme for the lovely bones The theme of grief is the most important theme in the book. The author herself understands what this family experiences. In her book, Lucky, she tells the story of her own rape and near murder. This kind of experience can be so devastating that the victim must grieve what happened to her and how she has changed. We see her own experience in Susie, who not only must follow her family’s progress through grief, but also her own progress. It is a kind of primer or textbook for us all. We, too, could someday face what the author and her characters have endured.The theme also allows the reader to understand these characters better, even George Harvey, the monster. The theme of grief is the most important theme in the book. The author herself understands what this family experiences. In her book, Lucky, she tells the story of her own rape and near murder. This kind of experience can be so devastating that the victim must grieve what happened to her and how she has changed. We see her own experience in Susie, who not only must follow her family’s progress through grief, but also her own progress.It is a kind of primer or textbook for us all. We, too, could someday face what the author and her characters have endured. The theme also allows the reader to understand these characters better, even George Harvey, the monster. The theme of grief is the most important theme in the book. The author herself understands what this family experiences. In her book, Lucky, she tells the story of her own rape and near murder. This kind of experience can be so devastating that the victim must grieve what happened to her and how she has changed.We see her own experience in Susie, who not only must follow her family’s progress through grief, but also her own progress. It is a kind of primer or textbook for us all. We, too, could someday face what the author and her characters have endured. The theme also allows the reader to understand thes e characters better, even George Harvey, the monster. The theme of grief is the most important theme in the book. The author herself understands what this family experiences. In her book, Lucky, she tells the story of her own rape and near murder.This kind of experience can be so devastating that the victim must grieve what happened to her and how she has changed. We see her own experience in Susie, who not only must follow her family’s progress through grief, but also her own progress. It is a kind of primer or textbook for us all. We, too, could someday face what the author and her characters have endured. The theme also allows the reader to understand these characters better, even George Harvey, the monster. The theme of grief is the most important theme in the book. The author herself understands what this family experiences.In her book, Lucky, she tells the story of her own rape and near murder. This kind of experience can be so devastating that the victim must grieve wh at happened to her and how she has changed. We see her own experience in Susie, who not only must follow her family’s progress through grief, but also her own progress. It is a kind of primer or textbook for us all. We, too, could someday face what the author and her characters have endured. The theme also allows the reader to understand these characters better, even George Harvey, the monster. The theme of grief is the most important theme in the book.The author herself understands what this family experiences. In her book, Lucky, she tells the story of her own rape and near murder. This kind of experience can be so devastating that the victim must grieve what happened to her and how she has changed. We see her own experience in Susie, who not only must follow her family’s progress through grief, but also her own progress. It is a kind of primer or textbook for us all. We, too, could someday face what the author and her characters have endured. The theme also allows t he reader to understand these characters better, even George Harvey, the monster.

Individual Assignment Essay Example | Topics and Well Written Essays - 1250 words - 1

Individual Assignment - Essay Example Based on the fact that the contract was worth $6 million and there was a possibility of obtaining a larger CRM contract from the company after completion of the contract it was in the company’s best interest to resolve the situation by negotiating directly with the client. A lawsuit at this moment would bring unnecessary legal fees and it would eliminate the possibility of retaining the client in the long run. There were four primary points that led to the dispute. The list below shows a summary of the reasons for the standoff. In round one of the simulation I was given five legal solutions to choose from. The decisions were the basis of an ongoing negotiation between both parties. The five legal solutions available were: a) Breach of contract under substantial performance of contract; b) Breach of contract under internal escalation procedure for disputes; c) breach of contract under requirement change; d) Breach of contract under communication and recording; e) Breach of contract under intellectual property rights. The simulation indicated that I was supposed to pick three alternatives. I choose options b, c, and d. In the scenario one of the claims was that C-S had been asking for too many changes without considering the timeline and budget implications of the change. The constant changes made it impossible for the firm to comply with the contract on a timely manner. I chose the option of breach of contract under internal escalation for procedures because the information in the simulation indicated there were no cons associated with this option. Also C-S had already indicated that rescission of contract violated contractual obligations. Option d was chosen because the change in management structure at C-S had hurt the communication process which caused delays. Due to internal escalation that occurred at C-S I was confident the client would reconsider their stance. Span Systems

Just read and answer Article Example | Topics and Well Written Essays - 250 words

Just read and answer - Article Example The researcher has used four good and quality sources. The first one is titled, Changes to Sat. This source is reliable because it is information that emanates from the website of College Board, an institution responsible for offering SAT exams. The second source seeks to analyze what SAT measures. It gives information on the importance of these exams, and its historical background. It therefore provides important information that that can help in analyzing the evolution of SAT, and the reasons of racial inequalities in SAT test scores. The third source is an article by Balf, an editor for New York Times. This article is reliable and answers the question because it identifies the major reasons as to why SAT was overhauled, and the redesigning which was done to it. It provides an insight on the reasons for racial inequalities of SAT test scores, and the efficiency of the new policy developed. The fourth source is an article by Dan Fletcher, which talks about standardized testing. It outlines methods of ensuring that a test is of high quality standard, and it is fair to all its participants. However, one major limitation of the sources used is unavailability of a journal or book. These are also important sources of information. Finally, this topic is important because it touches on education and University admissions. Students are the people who are likely interested in these research, as their ability to pass these exams would determine whether they would get a college admission or not. This proposal is therefore important, and other would also view it as important. Education is a matter that affects all people within the

Men and Women Essay Example | Topics and Well Written Essays - 500 words

Men and Women - Essay Example Moreover, they also have similarities and differences in terms of emotional and psychological needs which will be dealt with in detail. Firstly, men and women have similar physical needs such as food, clothing and shelter. Both genders need food and water in order to live. They also need clothing not only to beautify themselves but especially to keep them away from the dangers of the environment such as the dangerous effects of the heat of the sun or from the cold during winter. Shelter is also necessary for both men and women to keep them secure. Secondly, they have similar emotional needs such as the need to be loved. Since love is said to be the universal language, it is evident that people around the world regardless of race, age and gender need this emotional value that seems to be naturally a part of every individual. In addition, men and women experience pain, discouragements and other negative emotional stressors that affect the way they live. Thus, they also need emotions that soothe the pains such as joy, assurance and encouragements to lift their spirits and enable them to overcome the difficulties life b rings. Thirdly, men and women also have similar psychological needs. Since they have similar fears and concerns, men and women need similar psychological interferences. For instance both men and women worry about how they look so they both need to be assured that they look good. When they have achieved something, both men and women need to be praised for their success or they will feel like they are failures. On the other hand, there are also differences between men and women that make them distinctly different from each other. First among these differences would be their physical needs. For instance, women are known to be more concerned about how they look therefore, they spend more time and money on their clothing, accessories and make up. They spend a lot of time thinking about how they would appear so that women often end up spending

Western expansion In Africa and Asia Essay Example | Topics and Well Written Essays - 1500 words

Western expansion In Africa and Asia - Essay Example In the 14th century, Europeans mainly concentrated in the old system of trading, which connected Africa and Asia. The best ceramics and silks came from china, which prompted the Western states to develop interest in their products.China’s foremost interest was to obtain slaves from Africa, peacocks from India whereas African required cowrie shells and Maldives from the Indian Ocean (McKay et al 2011) Europeans wanted silk and spices from Asia but, unfortunately, they did not have desirable merchandise to give in return. The desire for Europeans to have full access in Asia led to the establishment of numerous empires and the western Hemisphere discovery where after few decades, they did dominate trading connections and political empires in most parts of the world. Consequently, this yielded to the exchange of cultural values, conversions and resistance due to global interactions besides prompting Europeans to fight with the aim of enforcing their cultural values. This was unto the societies that they encountered with the intention of making them understand the essence of the values (McKay et al 2011). (10) The West and Global Economy New imperialism Imperialism was the domination of a state especially based on political, economic and culture of another country (McKay et al 2011). Mainly, this emanated from the west where due to the growth in the industrial revolution and technology intended obtain materials from the less developed states. This is because of insignificant competition in those states by then who had low intellectual capacity, for instance Africa. Additionally, through this practice, the West used to augment their political and economic power, which enabled them to dominate the entire world through the influence of their affluence. European dominated both the African and china coastal territories but they were unable to the natives living in these regions, for instance, Africans, Chinese and Indians (McKay et al 2011). In the year 1800, Euro pe attained considerable power stability, since states, which had strong regimes emerged while the industrial revolution strengthened its numerous states’ economies. New imperialism emerged due to the economic interests by manufactures’ states who ventured in diverse regions in search of natural resources such as rubber and petroleum. Additionally, these states also wanted to get new and reliable markets meant for their industrial goods, which prompted them to apply political and military power to impose new imperialism. Merchant ships needed bases for taking coal and supplies, which led to the seizing of islands to satisfy their needs. In addition, nationalism was another factor that contributed to political interest in other states especially in the third world, where its states seemed to have uncouth civilization by then like Latin America and Africa (McKay et al 2011). The colonial states of then era encompassed the France, which annexed West Africa whereas its riv al Britain seized nearby lands to stop further expansion. Social Darwinism was another factor that led to new imperialism that was then growing among the westerners who practiced and supported the idea of social imperialism. Mainly, this entailed quest to destroy the weaker race because they deemed it was the nature’s way of improving human species. Trade In Indian Ocean Afro-Eurasian trade’s centralization in the Indian Ocean paved way for commercial and cultural exchange in Africa, Asia and Europe. It did increase trade between 7Th and 14Th centuries though it faced a sharp decline during the Black Death. Traders came together in multicultural forms around cities and ports (McKay et al 2011). Many of cities had attained self-governance, and there was minimal violence due to mutual and self-interest issues among the communities who represented the most developed group in the Southern China owing to their desirable trade merchandise. Africa also played a significant ro le in the then global trade besides economy prior

Business concept, where you discuss the industry, your business Essay

Business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success of a business plan - Essay Example It’s either by driving through trucks or by sailing in the huge vessels; they have hence figured out efficient and unique ways to deliver products. The market for yachts transportation is a niche market with a division of 25% volume by smaller boats/yachts which are less than 80ft and 30% for the super yacht which is estimated to be greater than 80 ft. The main segment that our company renders services to includes the private yacht owners, yacht builders, brokers and the charter companies looking out for expansion. ‘In 2005-2008, boats became a status symbol. In 2009-2010, they became a part of the market that has been lost’ (Mallet Victor, Demand for more sustainable boats and equipment grows).However the current recession has paced down the business but the demand has not died. Companies are expanding their business offering delivery to new destinations with guaranteed security of yachts. Business Structure: Our Company maintains the equilibrium between responsibility and team work. It possesses a linear structure where staff is involved in both decision making and other responsibilities. Services: Aim of the business is to transport private yachts from ports in Northern Europe and the Mediterranean to the ports of Caribbean and vice versa. Customers will be able to book their yachts transporting order online. The destinations we work at, include the glorious Palma (Mallorca), Olbia (Italy), Toulan (France), ST.Thomas (US Virgin Islands), free ports Bahamas and Martinique in the Caribbean. These places are known as the magnet for cruising yachts because they are the most brilliant coasts on earth with a passive atmosphere and beautiful surroundings. In most parts of the Mediterranean, the sailing season extends from the end of March to November. And the season at Caribbean lasts from November till June. Thus the schedule follow up shows that yachts will be carried from Europe to Caribbean in the autumn months and from Caribbean to

As you suggest Essay Example | Topics and Well Written Essays - 500 words

As you suggest - Essay Example The policy makes the topic very important in understanding how the labor market is fast changing. WIOA is a policy signed into law on July 22, 2014, and it was to take effect at the beginning of 2015. The policy was aimed at equipping job seekers access employments, education, training and support services that can enable them to succeed in the labor market (Nebraska Department of Labor, 2015). Similarly, the policy allows job seekers to gain the skills that employers require, making them compete globally (Nebraska Department of Labor, 2015). The enactment of this law has seen women increase their participation in the labor market because it has increased the opportunities. Women have benefited much more than the male gender because the policy equips them with necessary skills for their participation. For the past years, the number of women in the labor market has remained small because of the perception of lack of the necessary skills to perform the assigned duties (OCTAE, 2015). However, the enactment of this law has made it necessary for women and other job seekers to have equal chances of getting employed. It also equalizes their chances of getting relevant education, training, and skills for the jobs and complete assigned duties. Importantly, the policy offers a win-win situation for employers and job seekers (OCTAE, 2015). For instance, it equips job seekers with the knowledge they need to have concerning a given sector and the assignment they are likely to encounter. Through this, they get empowered and ready to deliver on the assigned duties. On the other hand, employers gain from the competitive job seekers that have knowledge of what they can do (Doleta.org, 2015). Because of this, the employers have a range of choices and expertise to select. Therefore, the policy is imperative to making job seekers become competitive and impress their employers at any given time. Moreover, the nation will also benefit from this

Case study 2 Example | Topics and Well Written Essays - 1250 words

2 - Case Study Example They fail to understand why the separation has happened and then end up having so much stress in themselves. Relationships however do not just work on the basis of inherent and goodness nature of the human beings (Cushman and Cahn 87). Another source of stress in relationships is the fact that there are frantic efforts to change the partners. Such things hardly happen because there are so many people that have backgrounds that have created them into the people that they are. Past experiences have made it possible for people to have specific characteristics. The anger and resent that follows these efforts are so critical that there so much stress that follows up (Romero 43). There are also some issues that happen in relationships and these may be a cause of a lot of stress if they are not handled well. One of them is the issue of blame game. There are people who are difficult to deal with and all the blame is always diverted to the other person. With the sense of guilt by virtue of no t having taken part in the issue that caused the concern, it becomes very hard for the ‘victim’ to take the blame. People are created differently. The issue of ‘kicking your seeing-eye dog’ supports the source of this stress. This issue is based on the principle that opposites attract (Fine and Harvey 22). One person may be a fanatic of sports for instance while the other, loathes sports. There is no clear cut point of focus as far sharing the hobbies is concerned. This culminates into not spending so much time together hence a stress of loneliness and misunderstanding. Some people handle relationships and stress differently. These are people who view stress as not being a big part of relationships but should be part of relationships. These people understand the fact that there are stresses that are acquired in the relationship and others are experienced outside the relationship. Therefore, combining these two is a suicidal issue that poisons the relationsh ip. Stresses that are obtained from the relationship should therefore be handled in the relationship amicably and the stresses experienced outside the relationship should also be handled outside (Rockwood 471). The situation as expressed by Mary is that of need for understanding in a situation where there are people with two different goals in the relationship and in life. She is so much into the other person Dewayne but he does not feel the same way. An analytical view of the case in which she confronts him after spotting him with another girl entering a restaurant is not proof enough to warrant a confrontation. Equally important is the fact that DeWayne lied to her that he was going for some study only to be seen with another girl. The fact that they had also discussed about later commitments in life makes the case even more complicated for Mary. She is suffering from the stresses of trusting him so much yet there are indications that she did not understand him to the required lev el, possibly due to lack of effective communication. Mary’s perceptions about the relationship were very valid and realistic going by the length of time they had been together. Two years allow individuals in a relationship to be able to understand each other and create a relationship that is bound to withstand the waves of time. DeWayne tends to adapt the characteristic of an individual considered to be difficult by social psychologists. This is the

Thermodynamics Paper Essay Example for Free

Thermodynamics Paper Essay Thermodynamics is a branch of physics that studies the effects of changes in temperature, pressure, and volume on physical systems at the macroscopic scale by analyzing the collective motion of their particles using statistics. The term thermodynamics was coined by James Joule in 1858 to designate the science of relations between heat and power. The starting point for most thermodynamic considerations are the laws of thermodynamics, which postulate that energy can be exchanged between physical systems as heat or   work.   They also postulate the existence of a quantity named entrope, which can be defined for any system. In thermodynamics, there are four laws of very general validity, and as such they do not depend on the details of the interactions or the systems being studied. They are: zeroth law of thermodynamics, stating that thermodynamic equilibrium is an equivalence relation; first law of thermodynamics, about the conservation of energy; second law of thermodynamics, about entropy; third law of thermodynamics, about absolute zero temperature. An important concept in thermodynamics is the system. A system is the region of the universe under study. A system is separated from the remainder of the universe by a boundary which may be imaginary or not, but which by convention delimits a finite volume. The possible exchanges of work, heat, or matter between the system and the surroundings take place across this boundary. There are five dominant classes of systems: Isolated Systems, Adiabatic Systems, Diathermic Systems, Closed Systems, Open Systems. Thermodynamics describes how systems respond to changes in their surroundings. This can be applied to a wide variety of topics in science and engineering, such as engines, phase transitions, chemical reactions, transport phenomena, and even black holes. The results of thermodynamics are essential for other fields of physics and for chemistry, engineering, cell biology and material science.

Effect of Magnetic Field on Hydrodynamic Behavior

Effect of Magnetic Field on Hydrodynamic Behavior Effect of Magnetic Field on hydrodynamic behavior in a Microchannel Heat Sink Mohammad Nasiri 1*, Mohammad Mehdi Rashidi 2, 1 Department Mechanical Engineering, Faculty of Mechanical Engineering, University of Tabriz, Tabriz 5166616471, Iran 2 Department of Civil Engineering, School of Engineering, University of Birmingham, Birmingham, UK. ABSTRACT In this study, hydrodynamic behavior nanofluid (Fe3O4-water) in a MicroChannel Heat Sink (MCHS) with Offset Fan Shaped under magnetic field was numerically investigated. The two phase mixture model was used to simulate the nanofluid flow. Flow was assumed laminar, steady and incompressible. The effects of changing Reynolds number, power magnetic field, and nanoparticle diameter on fluid behavior are considered. The results show that the friction factor decreases and Nusselt number enhances whit rising Reynolds number. Whit increases intensity magnetic field the pressure drop, friction factor and Nusselt number increasing. The results indicate that non-uniform magnetic field has more effect on nanofluid behavior compare uniform magnetic field. Keywords Nanofluid; Microchannel heat sink; Magnetic field; Friction factor; Nusselt number Nomenclature ,z Cartesian coordinate axes Velocity component in x and y and z direction, respectively (m/s) (a,b) Center of magnetic wire (m) Velocity vector (m/s) 0 Velocity inlet (m/s) Acceleration vector (m/s2) Thermal conductivity (W/m K) Specific heat capacity at constant pressure Boltzmann constant (1.3806503ÃÆ'-10-23 J/K) Temperature (K) I Electric intensity (A) H Magnetic field intensity vector (A/m) Heat flux (1 MW/m2) Channel width (300ÃÆ'-10-6m) Hydraulic diameter (0.00001333 m) Channel length (2.70ÃÆ'-10-3m) Drag coefficient Mean velocity (m/s) Drift velocity (m/s) Slip velocity (m/s) d Mean diameter (nm) Nu= Nuselt number friction factor = Reynolds number Prandtlnumber Magnetic field (T) Greek symbols magnetic permeability in vacuum (4à Ã¢â€š ¬ÃƒÆ'-10-7 Tm/A) Dynamic viscosity (kg/m s) Thermal expansion coefficient(thermal expansion coefficient (K-1) Density (kg/m3) Mean free path (17ÃÆ'-10-9 m) Magnetic susceptibility Particle volume fraction Electrical conductivity (s/m) Subscripts Particle Base fluid bw Bottom wall Effective Average Introduction Nanofluids has higher thermal conductivities compared to them base fluids [1-5]. Currently the use of nanofluids in thermal engineering systems such as heat exchangers [6-7], microchannels [8-10] , chillers, medical applications [11,12], and solar collectors [13]. Tsai and Chein[14] investigated analytically nanofluid (water-copper and nanotube)   flow in microchannel heat sink. They was found that optimum values of aspect ratio and nanofluid did not make conversion in MCHS thermal resistance. Kalteh et al. [15] investigated the laminar nanofluid flow in rectangular microchannel heat sink both numerically and experimentally. Compared the experimental and numerical results presented that two-phase Eulerian-Eulerian method results are in better accordance with experimental results than the single-phase modeling. The reasons experimentally   study by Azizi et al.[16] reported that Nusselt numbers decreases whit rising Reynolds number and enhancement heat transfer by using nanoparticles camper to that of pure water for similar Reynolds number. Sheikholeslami et al. [17] studied effect nanoparticle on heat transfer in a cavity square containing a rectangular heated body numerically. They indicated that using nanoparticle increasing he at transfer and dimensionless entropy generation. Micro channel heat sink (MCHS) using in many applications, such as microelectronics and high energy laser. MCHS cooling is very important because heat flux in this channel higher than regular channel. Many studies analyzed the convective heat transfer characteristics of nanofluids in micro channel heat sink in recently many years ago[18-24]. Sakanova et al. [25] investigated effects of wavy channel structure on hydrodynamic behavior in microchannel heat sink. They found that increasing nanoparticles in pure water the effect of wavy wall unnoticeable. Radwan et al. [26] using nanofluid on heat transfer microchannel heat sink in low concentrated photovoltaic systems investigated numerically. They show that nanofluids is effective technique for enhance heat transfer. Tabrizi and Seyf [27] investigated laminar Al2O3-water nanofluid flow in a microchannel heat sink. They showed that increasing volume fraction of Al2O3 and nanoparticle size reducing the entropy generation. Chai et al. [28-30] studied hydrothermal characteristics of laminar flow microchannel heat sink with fan-shaped ribs. Their results presented that used the fan-shaped ribs the average friction factor 1.1-8.28 times larger than the regular microchannel, while used the offset fan-shaped ribs was 1.22-6.27 times increases. Also the microchannel with large ribs height and small ribs spacing, the frictional entropy generation rate increases and thermal entropy generation rate decreases comparing than the smooth microchannel. Magnetic fluid (ferrofluid) is a stable colloidal suspension consisting of a base liquid and magnetic nanoparticles that are coated with a surfactant layer and it can be controlled by external magnetic fields [31]. Sundar et al. [32-33] experimentally studied the heat transfer characteristic of Fe3O4 ferrofluid in a circular tube whit applied magnetic field. They detected that the heat transfer increases compared to water flow at same operating condition. Aminfar et al. [34-36] studied effect different magnetic field on ferrofluid for different channels. They showed that using the uniform and non-uniform transverse magnetic increasing heat transfer coefficient and friction factor. Also shown that non-uniform transverse magnetic enhanced heat transfer more than axial non-uniform magnetic field. In this study, the uniform and non-uniform transverse magnetic effect on heat transfer of ferrofluids flow in a microchannel heat sink with offset fan shaped by using mixture model. The effects of uniform and non-uniform transverse power magnetic fields, Reynolds number and nanoparticle diameter variation are studied in details. Governing Equations Researchers presented different models for numerical analysis in multi-phase flows [37-40]. The mixture model is one of methods for nanofluid analyses [38-41]. In this study, flow is assumed steady state, incompressible and laminar with constant thermo-physical properties. The effects of body forces and dissipation are negligible. Also, for calculate the density variations due to buoyancy force was used the Boussinesq approximation. Considering these assumptions, the dimensional equations define as: Continuity equations: (1) Momentum equations: (2) The term refers to Kelvin force; it results from the electric current flowing through the wire. In this equation, H is Magnetic field intensity vector that determined as [42]: (3) where (4) (5) I is electric intensity. The wire direction is parallel to the longitudinal channel and in the center of cross section at the (a, b). Also, M is the magnetization in Equation (2) and determined as [36]: (6) where is magnetic susceptibility of ferrofluid at 4% volume fraction for different mean diameter is present in Table 1. Table 1. magnetic susceptibility of ferrofluid for different mean diameter mean diameter magnetic susceptibility 10 0.34858668 20 2.7886935 30 9.4118388 In Equation (2), is called Lorentz force that determined as: (7) Where and are respectively effective electrical conductivity and nanofluid velocity vector, also is the induced uniform magnetic field that can be calculated by intensity of magnetic field: (8) Energy equation: (9) Volume fraction equations: (10) In Equation (10), Vm, and Vdr are the mean velocity and the drift velocity, respectively, that be defined as: (11) (12) where à Ã¢â‚¬   is the volume fraction of nanoparticles. The drift velocity depends on the slip velocity. The slip velocity defined as the velocity of base fluid (bf) with respect to velocity of nanoparticles (p) and determined as: (13) (14) The slip velocity is presented by Manninen et al. [31e]: (15) In Equation (15) f drag and r are drag coefficient and acceleration respectively, which can be calculated by: (16) (17) In Equation (16), Rep = Vmdp/veff is the Reynolds number of particles. Nanofluids Properties The physical properties of water and Fe3O4 nano-particles are shown in Table 2. The water-Fe3O4 nanofluidis assumed is homogenous that the thermos-physical mixture properties calculated for 4% volume fraction of nanoparticles. Table 2. Properties of base fluid and nanoparticles [35,40]. Properties Water Fe3O4 Density (kg/m3) 997.1 5200 Specific heat capacity (J/kgà ¢Ã‹â€ Ã¢â€ž ¢K) 4180 670 Thermal conductivity (W/mà ¢Ã‹â€ Ã¢â€ž ¢K) 0.613 6 Electrical conductivity (s/m) 5.3 25,000 Dynamic viscosity (kg/mà ¢Ã‹â€ Ã¢â€ž ¢s) 0.0009963 The physical mixture properties are calculated by means of the following equations: Density of nanofluid: (18) Specific heat capacity of the nanofluid: (19) Dynamic viscosity of nanofluid [43]: (20) Thermal expansion coefficient of nanofluid [35]: (21) Electrical conductivity [36]: . (22) Based on the Brownian motion velocity is Thermal conductivity of nanofluid [44]: (23) dp and dbf are particle diameter(nm) and molecular base fluid (0.2 nm). In Equation (23) Pr and Re are Prandtl and Reynolds number, respectively defined as: (24) (25) Also, in Equation (25) is water mean free path (17 nm) and kB is Boltzmann constant (1.3807 ÃÆ'- 10à ¢Ã‹â€ Ã¢â‚¬â„¢23 J/K). Deà ¯Ã‚ ¬Ã‚ nition of Physical Domain and numerical method Fig.1 shown the geometry of the microchannel heat sink with offset fan-shaped reentrant cavities in sidewall. The channel width and space between a pair cavity is 300 ÃŽÂ ¼m.The channel length is 2.70 mm with a thickness of 350 ÃŽÂ ¼m and the pitch distance of two longitudinal microchannels is 150 ÃŽÂ ¼m. The channel cross section heat sink has a constant width of 100 ÃŽÂ ¼m and constant depth of 200 ÃŽÂ ¼m and   radius of the fan-shaped reentrant cavity is 100 ÃŽÂ ¼m. a) b) c) Fig. 1. a) Geometry of microchannel in the present study b) Cross-sectional plane of transverse non-uniform magnetic field c) Transverse uniform magnetic field In this study, used the finite volume (FV) method to numerically solved non-linear partial differential equations. The velocity pressure coupling by SIMPLEC algorithm. The discretization of momentum and energy equations used the second order upwind scheme and the solid phase equations became discretization by first order scheme. In this study for evaluate of effect the mesh points on the precision of the results, several grid sizes have been tested for the constant heat flux at Re = 300 are given in Table 3. The 1188000 grids is adequately suitable. Table 3. Grid independent test (Re = 200,T0 = 300, 4% vol.). V/V0 T/T0 Grid 1.038 1.027 672914 1.029 1.019 889440 1.023 1.013 1188000 1.02 1.011 1591128 In order to validate this, the amount of mean temperature at the bottom of the microchannel compared by numerical result of Chai et al.[45](Fig.2). Also for comparison effect the magnetic field, the dimensionless velocity under the magnetic field compared by analytical results of Shercliff [46] that shown in Fig. 3 and can be seen a good agreement between results. Figure 2. Comparison of the results for average temperature bottom heat sink Fig.3 Comparison between numerical and analytical results for flow under magnetic field Boundary conditions The set of non-linear elliptical governing equations are solved by using the boundary conditions in the entrance of microchannel (Z = 0), u = 0; v = 0; w = v0 ; T = T0 (26) at the microchannel outlet (Z = 2.7 mm): ; u = 0; v = 0 ;P = Patm (27) In the left and right sides of microchannel outer adiabatic walls (X = 0 w): (28) In the microchannel inner walls: (29) (30) Finally, a constant heat flux condition is imposed at micro heat sink bottom wall (y = 0). Results and discussion The variations of pressure drop and Reynolds number for various transverse magnetic fields are shown in Fig. 3a. It can be seen that for a given fluid, the pressure drop increases by increasing the Reynolds number because rising the velocity inlet. As shown in Fig. 3b whit increases intensity uniform and non-uniform magnetic field in the same Reynolds number (Re=300), the pressure drop increases for non-uniform magnetic because the secondary flow near wall became larger and powerful. Also scale up particle diameter of 10nm to 30nm decreasing pressure drop (Fig. 3c). a) b) c) Fig. 3. Effects of various a) Reynolds number [H=6ÃÆ'-106, dp=30nm] b) power magnetic field gradients [Re=300, dp=30nm] c) particle diameter [H=8ÃÆ'-106, Re=300] on the pressure drop Fig. 4 presented streamlines for various magnetic fields at 0.0015à ¢Ã¢â‚¬ °Ã‚ ¤ Z à ¢Ã¢â‚¬ °Ã‚ ¤0.002. As shown in Fig.4, when magnetic field is weak the streamlines same together because the magnetic field had not enough powerful for veer stream. By increases intensity magnetic field the nanofluid flow shift to near wall and thereupon the vortex in reentrant cavities became powerful Fig.5. Fig. 4. Stream lines in same Reynolds number (Re=300) and particle diameter [dp= 30nm] for a) non-magnetic field b) non-uniform magnetic field (H=6ÃÆ'-106 A/m) c) uniform magnetic field (H=6ÃÆ'-106 A/m) Fig. 5. Stream lines in same Reynolds number (Re=300) and particle diameter [dp= 30nm] for non-uniform magnetic field a) H= 6ÃÆ'-106 A/m c) H=8ÃÆ'-106 A/m The friction factor decreases as Reynolds number increases (Fig. 6a). The magnetic field cannot overcome viscous force and affect mean velocity when intensity magnetic field is low, therefor the friction factor is almost fixed for using magnetic and non-magnetic field. Whit increases intensity magnetic field the mean velocity decreases and while the pressure drop increases (Fig. 3.b); therefore, the friction factor increases at maximum intensity field (Fig. 6b). Also scale up particle diameter the main velocity and pressure drop decreases. The uniform transverse magnetic field is depended to velocity that whit decreasing velocity the uniform transverse effect decreases on flow, so friction factor rising (Fig. 6c). a) b) c) Fig. 6. Effects of various a) Reynolds number [H=6ÃÆ'-106, dp=30nm] b) power magnetic field gradients [Re=300, dp=30nm] c) particle diameter [H=8ÃÆ'-106, Re=300] on the friction factor Figure 7 shows the variations of average temperature bottom heat sink for different condition. Whit increasing Reynolds numbers the velocity increasing too and the vortex in reentrant cavities became bigger and powerful, thus average temperature bottom heat sink decreases (Fig. 7a). Effects of various power magnetic field gradients [Re=300, dp=30nm] on average temperature bottom heat sink presented in Fig. 7b. When the intensity magnetic field is weak cannot affect average velocity because cannot overcome viscous force. By strengthening the non-uniform transverse magnetic field the average velocity became larger and growth vortex in channel, therefore average temperature bottom heat sink reduces. Particle diameter rising, the non-uniform transverse magnetic had more effect than uniform transverse magnetic and non-magnetic on average temperature bottom heat sink (Fig. 7c). Whit scale up particle diameter decreasing thermal conductivity and heat transfer for when applied uniform transv erse magnetic because it independent of particle diameter. Figure 8 presented the variations of average Nusselt number for different condition. Nusselt number enhances with Reynolds number in

Teenagers and their Impact on the Economy :: Teens Media Advertising Essays

Teenagers and their Impact on the Economy It is hard for adolescents to look at their own lives and not feel as accepted as they would like to feel. As the saying goes, â€Å"Growing up isn’t easy.† By their teen years, they often feel like they are not cool or popular enough. Many of them look up to celebrities and the media on how to be in the popular crowd. There is so much influence on young minds through television, internet or even magazine advertisements. This definitely makes a great target for advertising agencies. Many companies target young people because they freely spend their money and do not have expenses like adults. One company which takes part in this big campaign is Winterfresh. Winterfresh is successful in convincing teenagers that their gum is perfect for them, because of their comment about peer pressure, making breath icy fresh, and displaying an exciting atmosphere with friends. A Winterfresh advertisement, located in Teen People, clearly states the matter of peer pressure by asking, â€Å"you in?† This, of course, is implying if you are cool enough to try Winterfresh. Teenagers are influenced enough as it is, that when the question of popularity comes up, they want to know more. It is a very emotional Curtis 2 experience for teenagers when they are dealing with the everyday life of different cliques. Nobody is truly satisfied with themselves, so they try to make themselves look better. Popular kids even struggle with their acceptance because they also wish they were cooler. This advertisement makes it seem like anyone can be cool if they buy this gum. It is not exactly a fair thing for adolescents, but it is definitely effective for a company like Winterfresh. This advertisement proves to work, because teens will feel emotionally connected in wanting to be popular, and will believe that chewing Winterfresh will make that happen for them. When you look at the slogan of Winterfresh, you automatically want a piece. â€Å"Where icy cool breath is always on,† is very attractive to those who might question the smell behind their teeth. They make it a fact that their gum will give you great smelling breath.

The Influence of Lord Henry in The Picture of Dorian Gray, by Oscar Wil

In analyzing Oscar Wilde’s The Picture of Dorian Gray, concepts such as influence and the origin of evil in Dorian Gray play an exceptionally valuable role in understanding the motives of the characters. Although some critics argue characters such as Lord Kelso significantly influence Dorian’s corruption, Lord Henry Wotton’s toxic personality undeniably impacts Dorian the most. Throughout the course of the novel, Lord Henry remains the ultimate source of evil and uses deception and persuasion to poison Dorian from a naà ¯ve boy to a destructive monster. Shortly after meeting Dorian for the first time, Lord Henry calmly declares, â€Å"to influence a person is to give him one’s own soul† (20). In these few words, Lord Henry foreshadows the entirety of his relationship with Dorian throughout the novel. By sharing his unique thoughts about the scientific view of influence, Lord Henry captures Dorian’s curiosity and attention, opening the door to the beginning of Dorian’s evolution Lord Henry continues to bruise Dorian’s perfection on page 21 when he lectures Dorian about the key to a rewarding life through means of the senses. In response to these dangerous regarding influence, sensation, temptation, and beauty, Dorian commands Lord Henry to stop speaking as he absorbs the new light shed upon him: For nearly ten minutes he stood there, motionless, with parted lips, and eyes strangely bright. He was dimly conscious that entirely fresh influences were at work within him. . . The few words that Basil’s friend had said to him – words spoken by chance, no doubt, and with willful paradox in them – had touched some secret chord that had never been touched before, but that he felt was now vibrating and throbbing to curious puls... ...n goes on to murder Basil in a moment of pure hatred, allowing Lord Henry to ultimately succeed in his aims of winning Dorian’s soul. Careful examination of Dorian’s initial susceptibility to influence, willingness to commit sin, and interactions with other characters prove Lord Henry plays the biggest role in transforming Dorian from pure to vicious. With his cunning theories and brainwashing comments, Dorian cannot muster the strength to resist Lord Henry’s dominating nature, showing there are no limitations in relationships when it comes to influence. The topic of which character primarily influences Dorian to turn to a dishonest lifestyle is undeniably significant in understanding the purpose of the characters as well as the deeper meaning of the text. Work Cited Wilde, Oscar. The Picture of Dorian Gray. New York: Dover Publications, Inc., 1993.

Mattel Essay -- essays research papers

1) What was Jill Barad’s primary goal for Mattel in 1996? What strategy did she choose in order to pursue these goals? Answer: The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum compounded before the effects of any acquisitions. The following are the 4 elements of her strategies: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Continue with the highly profitable practice of extending the company’s existing brands (e.g. she had plans to further develop a line of collectible Barbie dolls); 2.  Ã‚  Ã‚  Ã‚  Ã‚  Develop new product categories, particular in boy’s toys and board games where Mattel had traditional been weak. It could be accomplished through internal product development or by acquiring an emerging company and then growing its business through further investments. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Expanding overseas market sales to more than 50% of Mattel’s total; 4.  Ã‚  Ã‚  Ã‚  Ã‚  Cost reductions by outsourcing production to low-cost foreign factories in places such as China. 2) Why did Barad’s strategies fail to generate the profit growth she had planned? Could better planning have helped Barad anticipate market trends? Answer: The following are the number of problems that had stymied Barad’s strategies: l  Ã‚  Ã‚  Ã‚  Ã‚  Parents were buying fewer toys and shifting their spending to computer software and video games for their children; l  Ã‚  Ã‚  Ã‚  Ã‚  Parents were shifting the spending ...

Death Penalty Essay

There are several reasons to argue for making the death penalty illegal in the United States of America. The United States Constitution does not allow for unkind penalties as a sentence for crime. The death penalty poses many risks to the innocent. World opinion supports the cessation of the death penalty. Poor and minorities suffer disproportionately from the death penalty. Capital punishment is not a deterrent to crime. Putting people to death by capital punishment is not cost effective. Putting people to death by capital punishment is inhumane and should be illegal. The U. S.  Constitution states that, â€Å"cruel and unusual punishments (Amendment 8, 1791),† should not be inflicted on its citizens. It is especially cruel in cases of â€Å"botched† executions. On April 22, 1983 in Alabama, it took several jolts of 1,900 volts of electricity to execute John Evans. On the third attempt â€Å"another charge of electricity was sent through John’s body. Once again, his head and leg boiled (80, Canan, Burning at The Wire)†. In a 1994 case, Fierro v. Gomez, the United States District Court for the Northern District of California reviewed evidence on the effects of the gas chamber and supported Justice Brennan’s Eighth Amendment claim. The court â€Å"concluded that the time it takes for the lethal gas to kill an inmate combined with the degree of pain inflicted on the inmate warrants the use of another method of execution† (US Court for 9th Circuit). Brennan cited evidence that criminals executed in the gas chamber—by asphyxiation—suffered great pain over a number of minutes. Although most modern execution methods appear to be physically painless, appearances can be misleading. Renowned neurobiologists are now providing evidence which show that it is scientifically and medically certain that death by electrocution is not instantaneous. In the words of Harold Hillman, a prominent neurobiologist, â€Å"death by electrocution may inflict unnecessary pain, physical violence, and mutilation† (Hillman 174). The death penalty poses serious risk to the innocent. Due to inherent flaws in the US criminal justice system innocent people have been wrongly convicted. The danger is that once an innocent person is executed it cannot be remedied. Excerpts from a 1993 report by a US Congress Subcommittee, states that no matter how careful we are â€Å"the chances are high that innocent persons have been or will be executed† (deathpenaltyinfo. rg). In 1989 although no physical evidence linked Joseph Burrows to the murder of William Dulin, he was convicted and sent to Death Row. Witnesses later said they had been coerced by prosecutors and police. In summing up the appeal, Justice Harry Blackmun, stated that, an â€Å"execution without adequate safeguards is unacceptable, so too is an execution when the condemned prisoner can prove that he is innocent† (deathpenaltyinfo. org). In 1994, a Texas court sentenced Michael Blair to death for the 1993 murder of 7-year old Ashley Estell. Mr. Blair could have paid with his life. However a re-investigation of the case in May 2008 found that â€Å"no reasonable juror would have convicted [applicant] in light of newly discovered evidence (cca. courts. state. tx. us)†. More innocent people continue to be released from death row. â€Å"There have been 220 post-conviction DNA exonerations in United States history (innocenceproject. org). † World opinion is in favor of abolishing the death penalty. The European Union campaigns for the universal abolition of the death penalty. Abolition of the death penalty is a requirement for countries seeking EU membership. The EU Charter states that â€Å"no one shall be condemned to the death penalty, or executed (Article II-2)†. Turkey has joined the growing number of countries that advocate the abolishment of the death penalty. The Turkish Constitution states that, â€Å"neither death penalty nor general confiscation shall be imposed as punishment (Article 38, 9)†. Even in Central Asia where executions are part of a long tradition, several countries have limited or suspended the use of the death penalty. On June 26, 2006 the President of the Philippines Macapagal Arroyo passed into law a bill abolishing the death penalty. The bill ratified their 1987 Constitution which states that, â€Å"the death penalty shall not be imposed. Any death penalty already imposed shall be reduced to reclusion perpetua† (Article III, section 19(1). In Africa, only six countries continue to impose the death penalty. On September 16, 2005, Liberia acceded to the Second Optional Protocol to the International Covenant on Civil and Political Rights, aiming at the abolition of the death penalty. Article 1. 2 of the protocol states that, â€Å"each State Party shall take all necessary measures to abolish the death penalty within its jurisdiction† (http://www2. ohchr. org). Because poor and minorities are disproportionately subjected to the death penalty, it should be prohibited. A United States Judiciary Subcommittee in 1994 found that, â€Å"minorities are being prosecuted under federal death penalty law far beyond their proportion in the general population† (usdoj. gov). Most court appointed attorneys often lack the experience necessary for capital trials. Since â€Å"ninety-five percent of death row inmates cannot afford their own attorney,† (deathpenaltyinfo. org) a court attorney is usually appointed for them. During closing remarks in a murder trial in a 1985 case in Georgia (State v. Dungee), the defense attorney stated that, the defendant â€Å"is poor and he is broke. He’s got an appointed lawyer† (11th Cir. 1985). The defendant was found guilty and sent to Death Row. A 2003 Amnesty International report found that the â€Å"juvenile offenders executed in Texas since 1998 were all African-Americans who committed their offenses at the age of 17† (texasdeathpenalty. rg). No white juveniles have been sentenced to death row in Texas since the death penalty was reinstated in 1982. Since capital punishment does not deter criminal offenses, it should not be a legal form of punishment. A study by The New York Times in 2000 found that homicide rates had risen and fallen along roughly symmetrical paths in the states with and without the death penalty. The neighboring states of Michigan, with no death penalty, and Indiana, which regularly imposes death sentences and carries out executions, have had virtually indistinguishable homicide rates. In 2007 the murder rate in Michigan was 676 (1. 76%) with a 10 million population† (disastercenter. com). While the murder rate in Indiana for the same period was â€Å"356 (1. 4%) with a population of 6. 3 million† people (disastercenter. com). An analysis of the murder rate in Virginia second behind Texas in number of executions from 1976-2004 (94/944) and neighboring Maryland show no significant difference. In 2007 the murder rate in Virginia was â€Å"406 with a 7. 7 million population† (fbi. gov) and in Maryland for the same period it was â€Å"553 with a population of 5. million people† (fbi. gov). It is also pertinent to compare states with high and low rates of execution as a result of the death penalty. A good comparison for this scenario is Oklahoma, which executed 75 candidates between 1976 and 2004, and Pennsylvania, which executed three. In 2004, Pennsylvania had â€Å"a total Crime Index of 2,995. 3 reported incidents per 100,000 people† (disastercenter. com). Whereas, Oklahoma â€Å"had a total Crime Index of 4,558. 6 reported incidents per 100,000 people† (disastercenter. com) in 2004. Although the crime index is not restricted to murders, Oklahoma’s numbers are significantly higher than Pennsylvania’s. The death penalty is cost-prohibitive and should be illegal. A system with a death penalty is vastly more expensive than one where the maximum penalty is keeping murderers in prison for life. In the State of California the additional cost of confining an inmate to Death Row, â€Å"is $90,000 per year, per inmate† (ccfaj. org). California could save about $90,000,000 per year by abolishing the death penalty and re-sentencing all of its Death Row inmates to life imprisonment. In Maryland an average capital-eligible case in which prosecutors do not seek the death penalty cost $1. 1 million. A capital-eligible case in which prosecutors unsuccessfully seek the death penalty costs $1. 8 million and a case resulting in a death sentence costs approximately $3 million. From 1978-1999 seeking the death penalty in 162 cases has cost tax payers of Maryland â€Å"$186 million more than what those cases would have cost had the death penalty not been sought† (Urban Institute Report, 2008). In Indiana â€Å"the cost of a death penalty trial and direct appeal alone is more than five times the cost of a life without parole trial and direct appeal† (in. gov). This was the conclusion from a 2002 Indiana Criminal Law Study conducted for the then Governor of Indiana Frank O’Bannon. From 1973 to 1988, the state of Florida spent an average of $3. 2 million per execution (in. gov). â€Å"Bottom line, life in prison is one-sixth as expensive† Miami Herald, July 10, 1988. The death penalty is in itself useless and has created counterproductive results in deterring the crime of murder. It wastes enormous resources on a handful of cases, to the detriment of measures that may provide actual rehabilitation. The United States is currently the only industrialized nation actively executing convicted felons by capital punishment. Considering that all human lives have an innate value it is inherently wrong to take one as a process to compensate for one that’s been lost. â€Å"The death penalty remains fraught with arbitrariness, discrimination, caprice, and mistake† – Justice Harry A. Blackmun, February 22, 1994. Our future generations will look back and shudder at the barbaric acts we practice today.

Five Forces Analysis In The Pc Industry

Rivalry: (High)There are five biggest PC manufacturers-Hewlett Packard, Dell, Lenovo and Acer and apple. None of them dominates the market. Therefore, the PC industry is not highly concentrated.The PC manufacturers focus on the reduction of cost rather than differentiations of the products. By 2011 PC manufacturers’ net profit margin was 5%(excluding apple). The low profit margin causes the intense competition among the PC manufacturers.The growth of the PC industry grows slowly, because the appearance of the tablets. This limitation of growth will lead to intense competition as well.Barrier to Entry (moderate):The Economies of scale is large. The fix cost spending on R&D, selling and marketing is high. Therefore, increasing the production of PCs will reduce per unit cost of the products. Furthermore, large economies of scale require intensive capital investmentThe PC industry has already entered the stage of maturity, meanwhile, the production differentiation is low and custo mers are more sensitive to the price. However, without minimum effective economies of scale, it is hard to lower cost. Thus, the price will be higher than its competitors.The big PC manufacturers have established strong relationship with it distributors, which make it difficult to access to the distribution channels.Buyer Power (weak to moderate):Home consumers represented the biggest segment of PC industries. They are sensitive to the price, but not highly concentrated.Suppliers Power (Moderate):There are two major suppliers of hardware in PC industry. One is Intel and the other is AMD. Though they are highly concentrated industry, but they compete with each other for the market share. The buyers always choose the cheap ones to lower their cost, which limits the power of suppliers.Microsoft is the dominant supplier of software and its OS, therefore, they will exert some pressure to their buyers.Substitute (High):Smart phones and tablets are the substitute of the PC. They erode the market share of the PC. They are increasingly functioning like computer.Another substitution is advanced game devices, like Play station and X-box. Consumers can watch the TV and surf the web and play games online.

Explain the Operational Issues in Relation to the Use of Business Information

In this assignment I will be explaining the operational issues in relation to the use of business information. Businesses have to store and manage lots of information. All information systems have two fundamental issues of ensuring that, one is the organisation receive information it requires and the other is that appropriate members of staff receive the information. A number of policies and procedures have to be put in place concerning security of information, backups, health and safety, organisational policies, business continuance plans, costs and increasing sophistication.Security of information can be an operational issue. It is all about maintaining the integrity and availability of organisational information and knowledge. Managers need to have the right information available at the right time to make good decisions. The reliance on technology to store information increases which means the risk posed by system failure and malicious attack from viruses also increases. IT securi ty policy should take into account common risks to information the business relies upon. This policy should include secure login id for IT systems and controls that limit access to information.Backups are also an operational issue these are stores on separate hardware from the live versions of the information. Health and safety can be an operational issue. There are many regulations concerning health and safety. The Health & Safety (Display Screen Equipment) Regulations 1992 this is the minimum requirements for work stations and includes the extent to which employers must ensure that workstations meet the requirements laid down in this schedules, the equipment, the environment and the interface between the computer and operator.Another is the Management of Health & Safety At Work Regulations 1992 this is that every employer shall provide his employees with comprehensible and relevant information on the risks to their health and safety, the preventative and protective measures and th e identity of the persons nominated by him in accordance with regulation. Another possible operational issue is organisation policies. These relate to the use of business information that can help make sure decisions affecting staff are understandable and consistent, they meet legal requirements, they take full account of their mpact and they contribute to productive working relationships.Manual Handling Training policies help make sure staff have guidance to help them comply with legislation. Business continuance plans can be an operational issue. These are the steps to make sure a company can survive a worst case scenario ensuring essential backups are kept. The business must consider natural disasters for example fires or floods or accidents for example malicious attacks or human error.As a result of the plan employees may need to change the way they work for example instead of saving on the company hard drive they should save it to a USB or external hard drive. Costs to the busi ness can be an operational issue. Many aspects of information can cost money; businesses must consider costs v benefits when deciding what policies to adopt and measures to take and whether the benefits are going to be worth the cost of it.They must take into consideration the cost of development and the additional resources needed. Another possible operational issue is increasing sophistication. Increasing reliance on technology and increasing complexity of technology means employees need to be trained to use equipment and software required to do their job. Without training, staff might not record customer contact correctly or may miss out information making a new system less effective.

The Sea Wolf

The crew of the seal hunting ship the Ghost stood in disbelief as they gazed upon their recently departed first mate. Then a most unusual thing occurred. The captain began yelling at the dead man like a raging storm. Oaths rolled from his lips in a continuous stream. And they were not nice and thoughtful words or mere expressions of indecency. Each word was a blasphemy, and there were many words. It is this lack of remorse for others that defines Wolf Larsen, the antagonist in The Seal Wolf by Jack London. From the beginning of the book you are introduced to the contrast of characters at hand. The feeble gentleman Humphrey Van Weydon, who is cruelly forced upon the voyage, and the devilish and somewhat divine captain Wolf Larsen. This combination of good and evil sets the stage for an amazing battle of wit and perseverance. But to understand the great battle between these two men, you have to understand the almost invincible nature of Captain Wolf Larsen. Wolf is a five foot ten inch, tan skinned brute. His height is not at all the most striking characteristic of the captain. His amazing muscular build and strength rival that of an enlarged gorilla. In fact, the author repeatedly compares Wolfs immense strength with that of a wild animal. The name London gives him is perfect to describe his nature. It is this godlike ability to kill anyone with his bare hands that keeps the crew in fear of him. There is a scene in the book where the crew attempted mutiny on the lone captain. The men jumped all over his back and from then on Wolf Larsen had seven strong men on top of him. The forecastle was like an angry hive of bees aroused by some intruder. No man less than a giant could have accomplished what Wolf Larsen did next. Step by step, by the might of his arms, the whole pack of men striving to drag him back and down, he drew his body up from the floor until he stood upright. The captain then proceeded to make his way up the ladder thus freeing him from this group of murderous tyrants. The whole crew of the Ghost hated Wolf with a great passion, but no one could do anything because his strength and fighting ability were unmatched. The second aspect of Wolf Larsen that makes him so great is his mind. Larsen was born and bred on the sea. Wolf never saw the inside of a schoolhouse. He taught himself everything he knew by reading the great works of American literature. Poetry and novels are the only thing that can take Wolfs mind off the sea. Through his learning he developed a â€Å"live for yourself only† theory on life. You could use such words as egocentric or arrogant to describe Wolfs trust no one attitude. But its easy to see that he got that complete self-reliance from his childhood. Wolf didnt have any parents that ever took care of him. As soon as he was of a decent age (around 10) he was on the boats as a cabin boy making his living. He taught himself reading and writing. The only thing Wolf could be thankful for is the body he was given, everything else he got on his own. The opposite of his first-mate Mr. Van Weydon, who was brought up with nothing but money, and learned at the finest schools. Wolf Continuously mocks death. More so the death of others around him than his own, but it is clear he does not fear his own demise. He lives his life around the theories of Charles Darwin. He believes that the strongest should survive and he is the strongest therefore nothing should stand in his way. Wolfs thinks of himself as godly, where as the rest of his crew would compare him to no other than Lucifer himself. It becomes evident by the end of the novel that the only that is able to defeat Wolf is himself. London is never clear on what exactly kills Wolf Larsen, but it is deeply implied that a brain tumor slowing eats away at him taking away his senses one by one. â€Å"Good-bye, Lucifer, proud spirit,† Maud whispered. Those were the last words echoed as Wolf Larsens body was cast into the deep blue. The epic final chapter to a life matched in comparison by few. The life of The Sea Wolf.

Masters Academic Writing Skills Essay Example | Topics and Well Written Essays - 750 words

Masters Academic Writing Skills - Essay Example Ann Morrow Lindbergh in her work affirms, â€Å"Writing is thinking, it is more than living, for it is being conscious of living.† This is a clear indication that for good academic writing, great thinking was vital and it can be a source of living when employed rightfully (Coffin & Curry 2003). It is important to note here that good writing is passion and determination, and on the other hand it is a chastisement for others. It depends from your personality and your proficiency in a particular field of study and one’s field of interest. For quality academic writing, one have to understand that to achieve a conversance in this occupation a person should follow some rules and guidelines for good quality and well-reasoned research work. This paper therefore illustrates these skills vividly outlining their importance of the skill for good academic writing (Casanave 2002). Academic writing considers the outcome of a process involving investigation on some topic together with a diligent deliberation on the topic. This process aims at demonstrating and explaining deeply the purpose of the investigation of the topic in order to draw a viable conclusion. The investigation of a topic enables a reader to understand the standpoint of an argument that is considered credible for sound reasoning. The task of writer is to research the theme which is reinforced by some objective confirmations and logical evidences (Chin, Reid, Wray and Yamasaki, 2013). All facts which a writer uses are to be supported by past scientific researches or other authentic sources (Castle 2010). Firstly, the writer should master reading and researching skills. Any research starts with the literature outlook and scientific work diagnoses. As Chin, Reid, Wray and Yamasaki (2013) mention, a writer gains better understanding of the topic through exploration of then complicated and intricate literature. A good example of academic writing goes through proper comprehension in the

Current event analysis Essay Example | Topics and Well Written Essays - 250 words - 1

Current event analysis - Essay Example The article argues that the study is highly significant as the prevalence of alcoholism and depression is frequently interrelated, and no substantial treatments have yet been designed to specifically address this diagnosis. The study was conducted by Helen Pettinati Ph.D. and her associates at the University of Pennsylvania. In addition to receiving the medical treatments, the patients underwent cognitive-behavioral therapy. Over a fourteen week period, one-hundred seventy people were tested, using four treatment groups. All four treatment groups demonstrated improvements. While all four groups demonstrated improvements, the group that received the combined treatment demonstrated the highest rate of abstinence and also had the longest intervals in between drinking. The difference in intervals was extreme, with the average interval for patients with the combined drug 61 days; while the other groups combined was 15 days. While the article states that the combined treatment was most effective in reducing adverse side effects (namely hospitalization for rehabilitation), it neglects to mention if there were new side effects from the combination of the drugs. It also doesn’t neglect if research is looking into a hybrid drug that would function to treat alcoholism and depression

Midterm Paper Term Example | Topics and Well Written Essays - 2000 words

Midterm - Term Paper Example This concept of state could have led the division of the whole world into states which triumph as a form of political organization. Although they could be universal they could not clearly be the only political actors due to impacts of organizations, for example, International Monetary Fund and the Microsoft. The political process comprises of establishing the priorities and the scale of policies, goals values and interests within and among political communities. The nature and quality development of, political community, varies due to how differences in potential values, interests and values could be handled. This could be through rules, institutions and procedures. The creative tension between conflicting interests, values, interest and preferences could distinguish the political communities. On the other hand, there could be consensus and communal ties on orientation and key features of political community. The work of the democratic process would be to find a balance between the t wo sides of the equation. A life or death situation could emerge through debates and different views on cases of the political community. The emergence could be evoked in times of war or during external or internal attacks among the member of a community. The threat to the community could be true although total consensus could be maintained before the essence of real danger. This could reveal how dictatorship was born thousands of the year back. The birth of dictatorship could be justified today by the imposition of a single opinion on various issues at the end of a real political community. If the conflicts systematically predominate, over the agreement on primary goals and procedures the political community becomes inefficient and could be threatened by a breakdown. Past and current experience could have taught other way of domestic political order to dynamic function of democracy. LIST B: QUESTION 1 AGE OF THE EMPIRE Huntley (22) refers to the period between 1875 and 1914 as the Age of the Empire. This is not only due to the fact that a new strain of imperialism emerged during this time, but also because of a very archaic reason. It was period during which the number of rulers who viewed themselves (officially) or viewed by western scholars as worthy of the â€Å"emperor† tag was the highest. In Europe the rulers of Austria, Germany, Turkey, Russia and (in their glory as rulers of India) Britain laid claim to this title. Of the five, India/Britain and Germany emerged in the 1870s, and they more than made up for the decline and disappearance of Napoleon’s â€Å"Second Empire†. Outside Europe, rulers of Japan, Persia, China and- maybe with a broader attribute of global diplomatic courtesy- Morocco and Ethiopia were gradually allowed this tag, while up until 1899 Brazil had an American emperor. By 1987, Japan was the only country that could still be said to have a super-monarch, but its political influence and profile had already waned sig nificantly (Huntley 39). The military and economic supremacy of capitalist nations had lacked serious challengers for a very long time, but there were no planned attempts made to extend this to formal annexation, administration and conquest between the latter years of the 18th century and the last 25 years of the 19th century. However, from 1880 to 1914 they were made, and a majority of countries

Rules of Engagement in Terrorism Threats Literature review

Rules of Engagement in Terrorism Threats - Literature review Example According to Cole, Drew, McLaughlin & Mandsager ( ), ‘Rules of Engagement’ (ROE) refers to those policies, which play a key role in determining the situations, extent, and approach that the armed forces have to exercise while conducting their actions. In short, the rules of engagement are such rules that are framed to limit the use of military services by the armed forces and restricting their use to a considerable extent. The rules of engagement are considered as lawful commands. In context to the present scenario OHCHR ( ), the country-specific government frames ROE that decides the manner in which the military forces of a nation, must deal while indulging in high-level of terrorist activities. Furthermore, ROE is designed to gauge preventive measures that would enable the armed forces to take preventive steps in dealing with terrorists and keeping in mind the duty to safeguard the lives of civilians. The ROE can act as a major facilitator in restricting the effectiveness of military functions and preventing the public from being injured in conflicts between military and terrorist groups. The government of a nation reserves the sole responsibility of determining the ROE, with regards to conflicts that involve public members and wherein, the lives of the public remains threatened. Hence, in order to minimize the effect of clashes between the terrorists and military forces, the government frames ROE for the benefit of the civilians. According to Broadstone ( ), a number of key determinants act as the basis upon which the government of a nation frames the ROE. Some of them are the law concerning armed forces of a nation, the operational factors, political scenario, domestic laws as well as values of the country. These factors further determine that ROE serves its political purpose by ensuring that the military activities are in accordance with the political intentions.

Operations Decision Essay Example | Topics and Well Written Essays - 750 words - 1

Operations Decision - Essay Example The business has of late been working under pressure due to the warning given by the state concerning the fictitious businesses operating in the country that they will all be shut down. However, the main worry of this business is how to maximize profits at the lowest cost possible (Gee, 2006). Environmental scanning means possession and usage of data about events, blueprints, trends, and associations inside an institution’s internal and outside environment. It assists the mangers make conclusions on the prospect path of the company. Scanning should establish the risks and opportunities prevalent in the environment. In strategy invention, an institution should take advantage of the opportunities and reduce the risks. A risk of an institution can be an opportunity for the other. Internal breakdown of the environment is the initial step of environmental scanning. Institutions must observe the internal institutional environment, which constitutes worker association with different workers, worker association with management, manager association with different managers, and management association with shareholders, availability of natural resources, brand sensitivity, institutional culture, major personnel, operational capacity, among many more. In addition, debates, interviews, and explorations can be applied to evaluate the internal environment. Breakdown of internal environment assists in establishing powers and weaknesses of an institution (Cross & Miller, 2009). An enterprise becomes further competitive, and there exist sudden reforms in the external environment, data from the outside environment brings vital factors to the efficiency of long-term arrangements. Since the environment is changing, it becomes important to establish the competitor’s steps and deeds. Institutions have as well to update the key competencies and interior environment as per outside environment. Environmental factors are infinite, thus institution must be lively and vigilan t to admit and regulate to the environmental reforms. The external factors will very much influence the decision-making and the plant operations than the internal operations. This is because they mainly contribute to the existence and progression of the organization. If the competition in the market is stiff for the business, then there will be no other option other than to close. The level of advancement in the business, market tastes and preferences, competition; the external environment, and so forth determines the viability of an enterprise. They lead the managers in making decisions. Low technology level in a computer business will mean production of outdated items thus the business might close; if the products produced lack customer tastes and preferences, they will get damaged and depreciate in the store (Agtarap-San, 2007). The company consisting of 100 workers and producing 6,000 computers per month, this means each worker per day produces: 6000/20= 300 computers are produc ed per day Each worker= 300/100= 3 computers per day. The daily wage per worker is $70, thus the total salary for the employees= $70x100= $7,000 per day. The total salary per month is $7,000x20= $140,000 Total sales = 6,000x $32= $192,000 Total production cost= $140,000+ $2,000= $142, 000+ X (fixed cost) X (Fixed costs) = $192,000- $142,000= $50,000+y (to make the production cost exceed the revenue) The business at this point is making losses. Total marginal cost= $30x1= $30 In the above situation,

Opion Case Study Example | Topics and Well Written Essays - 750 words

Opion - Case Study Example This case deals with how the company deals effectively with providing a service that is accurate and more than what the competition is offering. It is not very easy to give a verdict about a particular stock following its speculation in the market and people's perception but this is exactly what Opion set out to do in 2001 despite competition from the likes of a Vancouver based MindfulEye (www.mindfuleye.com) which provided a Moodscore for several stocks and Stockscores (www.stockscores.com) which provided clients with actual stock analysis based on technical grounds. Stockscores was actually superfluous because it did not provide analysis based on verbal speculation but Mindfuleye was more of a competition although none of these were considered actual competitors of Opion. Opion was a different ball game altogether. Its major product was Opion Financial Pro 1.0 which calculated hourly buzz scores on three major indices namely the Standard and Poor's 500, the NASDAQ 100 and the Dow Jones 30 Industrial Average. The basic work of Financial Pro 1.0 was to gauge fluctuations in stock values and help portfolio managers become better decision makers by analyzing how investors perceive a particular stock. Later, traditional methods were used to analyze the stock on more technical grounds. One of the major disadvantages of using such a method is inaccuracy. ... Hence Opion took three measures that advised a conjecture about a stock to be negative or positive. Relevance was of the utmost importance as trying to determine whether a particular posting is pertinent to the topic being discussed is of very high significance. Credibility came next as anyone can register on a forum and start discussions about something they may or may not know much about. So determining people who were actually familiar with the stock market lingo and characteristics was a challenge but a necessary one at that. Lastly, came influence. Any messaging or posts in a discussion forum are subject to influence from other people or even generally what is written in the forums. Influence gives wind to rumors and rumors blight credibility dramatically. These were some challenges that Opion had to face, which other companies may not have taken into consideration. Buzz scores, however may not be too accurate when looked at from a certain point of view. The case explains that there was high variance from day to day and stock to stock. While day-to-day variance may be taken into account and dealt with considering fluctuation volumes, stock-to-stock variance gave heed to inaccuracies. New economy stocks like Microsoft and Cisco obviously generate more talk and interest than old economy stocks due to the perception that these are essentially more profitable. Actually, this may not necessarily be the case. The major reason a new economy stock will be seen more optimistically is the fact that more people are talking about it and there is more speculation as to the trading of this stock. Old economy stocks may not be favorites here despite their market moving and index weight abilities. Hence, Opion was prone to get

Discussion Coursework Example | Topics and Well Written Essays - 250 words - 34

Discussion - Coursework Example One of the best treatments for VTE prophylaxis in stroke patients is the Trans esophageal echo-Doppler system (TEDS). Research by (Maltagliati, Galli, Tamborini, Calligaris, Doria, Salehi, Pepi, 2006) shows that this treatment is useful in coagulation that will aid in the healing of the patients. The patients can, therefore, be treated with the help of the Advanced Practice Nurses. scds, and Heparin or Lovenox are also quit useful in the treatment of VTE prophylaxis in stroke patients when the nurse properly administers the drugs. When nurses and physicians in an organization get used to doing things in a certain way, then this forms a particular organizational culture. This culture may interfere with the implementation of new things into the organization. One of the things that may be hindered by organizational culture is the implementation of evidence-based practice (EBP) (Aarons, Sawitzky, 2006). This research means that it may be difficult to implement some changes the TEDS treatment. However, with proper management and instructions the evidence-based research can be used to help patients in the organization. Maltagliati, A., Galli, C. A., Tamborini, G., Calligaris, A., Doria, E., Salehi, R., & Pepi, M. (2006). Usefulness of transoesophageal echocardiography before cardioversion in patients with atrial fibrillation and different anticoagulant regimens. Heart, 92(7),

Mythological Women Essay Example for Free

Mythological Women Essay Attitudes toward women in mythology reflect the attitudes that still exist today around the world. In mythology women always seem to mess up and make mistakes. Women are viewed as incapable in mythology. The attitudes toward women in both Judeo-Christian/Western and Greek mythology are negative. One of the three types of mythology that are going to be discussed about is humanity mythology. In Judeo-Christian/Western humanity mythology, there is the parable of Adam and Eve. In Adam and Eve, God tells them to not eat from the forbidden tree. Eve, the woman, is tempted and ends up disobeying God by eating an apple from the tree that was forbidden. On the other hand, in Greek humanity mythology there is the story of Pandora. Pandora was given a box and was told to never open the box. Curiosity got the best of Pandora and she ended up disobeying by opening the box. In humanity mythology women are portrayed as not being able to follow instructions and obey. The next type of mythology is the animal/plant mythology. In Judeo-Christian/Western animal/plant mythology, you have the parable of Adam and Eve again. In the parable, Adam the man, is given the responsibility to name the animals. While in Greek animal/plant mythology, you have the myth of how spiders came to be. There was a Goddess named Athena who challenged Arachne at weaving. Arachne was the best weaver there. After loosing, Athena turned Arachne into a spider so she would weave webs forever. In animal/plant mythology, women are viewed as incapable to complete tasks and also viewed as jealous. The last type of mythology is hero mythology. In Judeo-Christian/Western hero mythology, you have superhero and trickster schemes. Without a trickster there is no superhero to solve the problem. In the superhero community, almost every superhero is male. On the other hand, in Greek hero mythology you have The Odyssey. In The Odyssey, you have Odysseus who is away for twenty long years. Odysseuss wife has been mourning for his arrival and has remained clean and faithful. In the meantime, Odysseus is sleeping with other women. Hero mythology portrays the dominance of men and their image of strength. Hero mythology also portrays the double standard of  what men expect for women. In conclusion, bad attitudes toward women that are seen in Judeo-Christian/Western and Greek mythology still exist today. In humanity mythology, women are portrayed as incapable of obeying and following instructions. In animal/plant mythology, women are viewed as incapable to complete tasks and also very jealous. In hero mythology, men are seen as the ones with dominance, strength, and superiority and you can see a double standard in the expectations of morality. The attitudes toward women in both Judeo-Christian/Western and Greek mythology are negative.

Aquinas - Wealth and Power Essay Example for Free

Aquinas Wealth and Power Essay In Question II, Thomas Aquinas breaks down the complex question of where or in what man’s happiness consists, mainly by emphasizing wealth and power. While people dream of obtaining both wealth and power in their life, Aquinas emphasizes that both are neither good nor bad, and both make up a means to an end. Aquinas argues that happiness does not consist in â€Å"wealth† or â€Å"power†, yet presents another argument where he states that happiness can, indeed, be associated with wealth and power. Aquinas begins his second question and first article by pondering the question of whether happiness consists in wealth. He breaks down the two types of wealth into artificial and natural. He describes natural wealth as something that â€Å"relieves man’s natural needs, such as food, drink, clothing, travel, shelter and so on.† In other words, natural wealth fulfills the needs of humans to live and â€Å"cannot be man’s ultimate end.† On the other hand, artificial wealth is â€Å"sought only for the sake of natural wealth.† Augustine argues that a man would have no artificial wealth unless he had natural wealth to begin with. With natural wealth, there is a finite amount of objects one needs in order to survive. For example, a person doesn’t not need to buy several large pizzas to satisfy their hunger, just a few slices to get some food in their stomach and go on with their day. On the other hand, artificial wealth revolves around objects for which people have endless desires for, such as money. There are some people in society who feel that the only thing that matters in life is the amount of money you can earn before you die, just a dollar sign. However, money cannot buy happiness, wisdom, strong relationships, or virtue. Augustine backs up this point by quoting Proverbs 17:16 â€Å"What does it avail a fool to have riches, seeing he cannot buy wisdom?† Aquinas takes into account the arguments that say that happiness can, in fact, consist of riches by offering examples such as â€Å"all things obey money† (Ecclesiastes 10:19). Although he covers both possible sides, he offers his own stance on the question in his response where he covers the differences between artificial and natural wealth. In Aquinas’ fourth article, he discusses the question of whether happiness consists in power. He argues that it is impossible to have happiness in power for two reasons. The first is that â€Å"power has the nature of a principle, whereas happiness has the nature of an ultimate end,† emphasizing that power is a means to an end. Second, he states that power is both good and evil and â€Å"happiness is the proper and perfect good of man.† Although the hook for a popular song, the quote â€Å"no one man should have all that power† uniquely resonates in Aquinas’ argument against happiness consisting of power. People may believe that if they have a greater sense of power, then they feel more important and â€Å"happier.† The more powerful someone grows, the greater their fear grows of losing the very power they obsess over. A classic example from history is Joseph Stalin’s command over Russia. He was given so much power on behalf of the communist USSR that he let his sense of power overcome him. When he had caught word that there was someone planning a revolution in his cabinet, he had every single one of his high commanding officers killed. Very simply, power makes people do very abnormal things to remain in their high position. However, Aquinas argues that power can’t solve every problem in a person’s life. To quote Og Mandino, â€Å"All the gold in the world cannot buy a dying man one more breath so what does that make today worth?† This quote accurately depicts that no matter how much power and wealth someone has, it all means nothing when you are facing death. Although one may seem highly satisfied with the power he possess, it is easily revocable and those with power fear they will lose it. Aquinas presents that questions of whether happiness consists of â€Å"wealth† and â€Å"power† and presents firm arguments against each. Although he may find faults with each idea, especially the warnings of the abundant use of wealth and power, his idea still remains that both â€Å"wealth† and â€Å"power† are neither good nor bad things. For example, if a man is making enough money to feed his family and make a living for himself, that is a fine example of using wealth for good. However, Aquinas reminds us of the arguments against having â€Å"wealth† and â€Å"power† makes up a person’s overall happiness. Using both of these values for happiness is simply a means to an end, Thomas Aquinas emphasizes that these things do not lead to everlasting happiness, an argument that I agree with.

The Impact Of Branding On Customer Loyalty

The Impact Of Branding On Customer Loyalty Branding is a promise of satisfaction which creates a relationship between consumer and producer. A brandings success depends on how the product has been perceived by its audience. The method and mode of delivery also plays a crucial role in reaching its audience. Branding has established itself to become an important instrument in ensuring the successful growth of a product. The continuous fierce competition among brands has seen a progress in Branding concepts over the decades has made it a relevant part of any product. Numerous studies focused on branding activities and their impact on retention, attainment and loyalty of customers across industries within western countries already exist. (Michael, 2009) It is therefore relevant to research the impact Branding has on customers loyalty in a specific industry in Singapore. This study focuses ultimately on the fast food industry in Singapore. The benefits of applying Branding in the fast food industry are customer loyalty, Consumer t rust and perceived risk to its reputation in-times of crisis (Ko, 2006). This study recommends that fast food outlets in Singapore should concentrate in their branding strategies and rejuvenate their branding activities in order to retain and keep their customers loyal towards a fast food brand, as well as attract new ones. Via an in-depth research of literature and analyzing the perception customers have towards Branding; this paper aims to study the impact of Branding on customers loyalty within the fast food industry in Singapore. Deductive approach and a quantitative methodology of analysis will be used. A set of research questions and objectives were established. The primary sources of data were collected through a physical questionnaire performed in person and online. By evaluating the results, one can understand customers perception towards Branding of a Fast Food name. A total of 200 individuals were approached to participate in the survey, out of which a total of 100 custom ers responded. After the collection of data the SPSS software was used to evaluate the results of the survey. The dimensions that are considered for this study are: 4Ps of Marketing Mix (Product, Place, Pricing and Promotion), customers expectation towards a brand of a fast food outlet which would lead to the customers loyalty towards the fast food outlet. Background of Research The world has evolved so much that both men and women are equally competing in all fields. This is due to the development of technology and globalisation. This does not just apply to technology but also the food industry. Everything is fast moving and demand has populated almost every industry to have products instantly. The food industry is also a victim of such demand that Fast Food has taken over the world by storm back in early 90s in Singapore and has been a ever growing industry in Singapore. Such fast food is sought after in a country where 78% is working population. (Ministry of Manpower, Singapore Workforce, 2011)The younger generation of Singapore has also fallen prey to the fast food culture in Singapore. There are over 376 household fast food franchises operating successfully in Singapore (Economies Survey Series, 2011). This also brings about the fierce competition between the fast food giants in gaining market shares. Brands of such fast food outlets have become popular and competing against each other to be the No. 1 brand for fast food in Singapore. Fast food industry is dominated by foreign brands (Local Fast Food in Singapore, 2012) It requires the fast food giants to look for strategies to better compete with their competitors and attract customers on a consistent basis. Maintaining and upholding their brand image to retain customers are the main challenges the industry is facing. One of the only ways to differentiate one another is to brand themselves uniquely to attract and retain customers. Branding has influence and have a perceived value towards customers. Timeline has also created such Branding image on products. (Tanja, 2008) Authenticity and tradition of a Brand is also considered when timeline comes in. If a fast food brand is able to survive the period with new brands popping day in, day out; then the brand is looked upon as sustainable on its own as it has already built upon its original grounds and managed to communicate it to the customers. (Michael, 2009) Branding has created a competitive atmosphere among fast food names in the world. All names trying to gain recognition has turned their attention to Branding strategies in order to improve sales. (Steve, 2003) Typically, consistent promotion and updating customers of their latest product via mass media has been the way fast food industry has been embarking on and in attracting its customers. This has been one of their strategies in pulling customers towards them. However the industrys players have realized that not only keeping the customers updated about their products is important but winning customers loyalty is equally important. Mark and Glynn (2010) have claimed that brand quality and reputation influences customer value and customer loyalty. Businesses should deliver a brand image that customers want as a tool to differentiate their products. Laurence (2012) has mentioned that repetition and consistency are the ingredients of brands that win the memory game. Those who ignore these rules will end up being ignored by customers as well. Therefore branding has been a vital factor that has determine a company doing successful business in the food industry, Thus many of Singapores fast food franchises has turned their attentions to branding which has impact on customer loyalty. Branding effects spread out positively aiding organisations in terms of donations. Fast food outlets have adopted certain societies which run on voluntary funding. Recognition is also gained through this manner where customers identify the respective fast food brand to be society conscious. (Giep and Moriarty, 2008) Supporting environmental friendly campaigns has also made audience have a second look at such fast food brands. To think that fast food names are usually unhealthy but franchisers have made a point by embedding that health factors are also being looked into while their products are being produced with less harm done to surroundings. Such efforts are made known to the customers via their Branding strategies. (Eric, 2012) The marketing mix which consists of Product, Place, Price and Promotion has a very crucial role in what is perceived by customers. Being the product it is supposed to satisfy the customer needs. But the product should be beyond satisfaction which should create trust and loyalty develops. Subsequently the place where items are acquired should be reachable to its audience making it friendly. Any item which is beyond reach is considered unfriendly. (Evert, 2002) In Singapore Fast Food outlets have their own strategies in reaching out to its targeted audience. Although the mentioned fast food outlets has already well established in their country of origin, they are circumstances it is not necessary to be the same in Singapore. Asian countries had realised the power of branding rather late and country such as Singapore which depends on foreign investments have also jumped onto the bandwagon to support Branding. For example, A W restaurant which was introduced in Singapore in 1991 ceased from operations in 2003. It was indicated that it was unable to sustain and keep up competition with its rivals within Singapore. (Andrew, 2007) Fierce competition in terms of branding strategies has swallowed its victim in Singapore. The other players were able to create the loyalty in their brand was the factor which A W restaurant was unable to replicate. Other fast food names such as Wendys and Dominos Pizza has re-entered the competition realising the marketing strategies of successful fast food outlets in Singapore. This means that there is space for competitors and the competition is gaining rivalry among the fast food chains. The strategies concerned concentrated on retaining customers and developing a bond between the brand and the customer. At the same time consistent communication with its audience via promotion lets the customers know that the brand keeps in touch with its customers. The bond is deemed as service quality towards its customers. As a result, this type of branding strategies directly influences the perception of customers towards service quality which in turn ensures loyalty. However, just knowing only branding as a crucial factor for doing successful business is not going to be enough for the fast food industry. Before building a successful brand image and increasing the advantages, it is important for fast food businesses to know and understand how the customer evaluates their brand as a base for improving their sales, encouraging people to buy frequency and gaining customer loyalty. Research Philosophy My philosophy in this dissertation is to state the impact of branding which influences customers loyalty to a certain fast food brand in Singapore and how the loyalty towards a brand contributes to the expectations of customers. At the same time how marketing elements create the brands image among customers. I will be also stating the importance of Marketing where trust is born on a brand. Marketing is part of Branding strategy whereby it is the base for building a name and trust. It creates demand for such items where there is competition. Research Objectives The first objective is to explore how marketing elements influence Branding and further stamp out the importance of marketing which has a vital role on Branding. A look at the marketing mix against Branding will give us a clearer picture on how the image of branding is built through time. Not all marketing approaches turns out to be positive for a Brand and to emphasize on the direction of marketing which will eventually built a positive image instead of a negative one as marketing done without any research will lead to disastrous results. Examining the marketing elements lets us learn the direct impact it has on Branding. Another objective of this research is to realise the factors of customers expectations which affect Branding. A study of the factors which influences customers expectation will allow us to extract these factors and study its perks which have direct impact on the way a customer perceives a Brand. This factors comes in any form which will be further siphoned as in which factors are the major stakeholders of customers expectations. From the factors identified, emphasis can be placed on ratings as most important and less important factors which contribute to customers expectations. The last objective of this research is to examine the relationship between Branding and loyalty. The study should give us a macro level and micro level image of the relationship between Branding and customer loyalty. By looking at the Branding image which creates loyalty towards a Brand will let us discover if loyalty towards a Brand is of perception or due to pure Branding effects which creates loyalty. On the other hand if it is the taste of the food made which creates the loyalty towards a fast food brand. This also indirectly reads out if loyalty is imposed by Branding statements or level of satisfaction gained by customers. Research Question The following research questions were raised to guide the research; Q1: Is service quality important than Branding to customers of fast food outlets in Singapore? Q2: What are the benefits to fast food chains applying Branding in Singapore? Q3: Do Branding strategies influence the loyalty of customers towards their favourite fast food name? Q4: Do customers support all the branding tactics of fast food outlets in Singapore? Q5: How effective are fast food branding methods in retaining their customers? Research Structure The study attempts to gather specific information on Fast Food outlets in Singapore and their Branding policies. The collection of data will be carried out through a quantitative methodology approach. From the research questions we crack down on the facts that give importance leading to the objective. Once the objectives are recognised, it creates a flow of deep literature review. The hypothesis will be derived after an in-depth study of the literature materials. Specific tools for analysis will be utilised during the course of the study. Various calculable variables should be identified by utilising the quantitative method. A survey form consisting of multiple questions will be created after a look at literature review. The survey will be in the form of a web-questionnaire. The internet will be used as the basic form of data collection once the questionnaire is tabulated. A review of the data collected will be undertaken with the SPSS software package. Summary Most of the studies on Branding strategies are created and in place with western nations generally. Thus this study has focused on a Asian region which is Singapore. The study relates widely on Branding in the Fast Food industry in Singapore and its impact on customer loyalty. The study looks at the current trends being practiced in the industry and at the same time pointing out the increase of such knowledge in the industry. This also shows the importance being given by the stakeholders to the concept. Branding has become essential to fast food brands. In this study the main objective was to find the relationship between Branding and customer loyalty and how Branding has an impact on customers loyalty in the fast food industry in Singapore. Through the use of the 4 Ps, the study attempts to identify the best way to retain a customer in the fast food industry. Apart from contributing to Branding and customer loyalty from a theoretical point of view the paper also highlights the dimensions of Branding, which becomes a criterion for customers to evaluate how efficient a fast food name is with its Branding outcome. Chapter Two: Literature Review 2.1 Introduction Rapid growth of population has increased the number of patrons turning to fast food outlets to fulfil their daily hunger needs as mentioned. This has intensified the need to differentiate and attract customers in order to sustain and gain market share for fast food outlets hovering in Singapore. Such outlets have to turn to Branding strategies in order to gain a foothold in the market. Thus the design and implementation of Branding methods create trust as well as build a bonding between the fast food name and customers. Bonding in turn creates trust between both. This chapter emphasises on the 3 main literature aspects of the research which are; Concept of Branding, Dimensions of Branding and Customer Loyalty. To start off, Branding history and Branding in Singapore will be analyzed theoretically. At the same time the current progress of Branding trends in Singapore will be highlighted. Subsequently Branding and Fast food industry will be studied. Information of customer loyalty in Singapore will be also discussed. Finally understanding the relation between Branding and the impact on customer loyalty will be looked upon. 2.2 Concept of Branding Geoffrey (2000) has mentioned that Branding is differentiated by providing perceived quality and an ability to perform to changes in customer taste. Rita and Sameena (2009) had identified that Brands are tricky. They are the most important concept which almost all CEOs are very worried about or having difficulty in delivering the actual meaning of Brand. Branding has become hard to tackle. Dunn (2010) has argued that Branding is a complex idea which is demanding and not understood by many businesses. Branding has no time limitations and can be built within a short or a long period. However when it comes to today context, building it in a short time is the target of fast food brands. Successful branding understands the needs and wants of customers and prospects. In order to achieve this, integration of brand strategies through the company at every point of public contact is needed. Brand is something that stays within the hearts and minds of customers, clients and prospects. Some can be influenced whereas some are not possible. Brand is a source of a promise to every customer. Branding is the foundation marketing communication (Laura, 2012) Brand identity is part of Branding. Brand identity needs to be identified before Brand Image is developed. Brand image and Brand identity will shift according to times. Brand image will definitely change due to time and it needs to be refreshed according to time to maintain the image. (Wilson and Ira, 2008). Kapferer (2012) has quoted that brand identity is not based on the latest advertisements seen: it is the sum of all previous contacts with the brand-its inertia. We can understand that brand image is built on time and does not happen overnight. The perception of the product carries weight of the brand image concerning its age and quality as well. 2.3 Dimensions of Branding Brand Actualization has 5 interlinked dimensions. Brand Experience, Brand Community, Brand Culture, Brand Communication and Brand Innovations (Brandxpress, 2005, 5 dimensions in Branding) Figure 1.1: 7 Dimensions of Branding image3374.jpg Muyiwa (2011) has concentrated on the 7 dimensions which he deems important to branding which are Brand Vision, Brand Value Proposition, Brand Positioning, Brand Identity, Brand Behaviour, Brand Communications and Brand Economics. He has mentioned that managers at times discover that branding strategies needs to be evolving in order to be successful. The 7 dimensions examine the principals of Branding from the perspective of an economy. Figure 1.2: Burnett Model This model consists of 4 dimensions with essence which is the brand factor at the centre. The functions describe what the Brand is and what does it carry along with it in terms of the product. The Personality/Image describes the form of imagery people have upon the Brand and affective deposition to the Brand The Source represents what the company is about and their objectives. Lastly the Differences portion explains how different the brand is from the rest and what makes it different from the rest of the competitors. 2.4 Marketing Mix (4Ps) Marketing Mix is considered as a strategy and is a model framework. Marketing mix can be broke down into the 4 Ps which are Product, Price, Place and Promotion. Figure 1.3: 4Ps of Market Mix, (McCarthy, 1960) marketing-mix.gif 2.4.1 Product Rustler (2012) has mentioned that creativity is product. Product is more than just developing ideas. Dogra (2012) had defined that product means anything that is capable or can be provided to achieve a need or a want. It can be either tangible or intangible. She also has mentioned that being a product it must deliver minimum level of performance. If it fails, the other aspects of the marketing mix will not be of any good .Hong, Kotler and Nancy, (2007) have stated that a core product includes the benefits that the target audience will reap. Harsch (2012) had classified product of more to a physical item that a service rendered by firms as Product does not gain any currency in service business. It can be considered as functionality, quality, appearance, packaging, brand, service, support and warranty. 2.4.2 Price Peter and Kerzner (1997) have argued that price is the easiest aspect a competitor can battle on during competition. However they also clarified that business with a significant cost advantage and reserves can never be easily matched. Don and Beth (2009) have also argued that Price has become increasingly irrelevant as markets are becoming very aggressive and in turn makes pricing attractive but no longer a profit statement. This is also aided by consumers who have more choice and resistant to prices. Shay and Cynthia (2009) mentioned that price can be defined as the value on audience member pays for to experience the brand. Price can be considered as an investment on the certain item or product a customer is willing to pay. Price can be considered as list price, discounts, financing, leasing options and allowances. 2.4.3 Promotion Allan (2009) has indicated that promotion is talking about the different ways a product can be marketed. He further mentioned that promotion is the communicating tool to reach audience other than pricing. Promotion adds value to product being marketed. One of the primary goals of promotion is to escalate the perception of the product, firm or brand. Michael, Fredile and Terry (2010) defined promotion as a key pillar to the 4Ps which is referred to terms such as promotions and promotion activities which can be confusing. Both are different but relates to getting to the general targeted audience. And in turn gain audience trust which builds loyalty between the products to customer. Promotion can be also considered as advertising, public relations, message, direct sales, sales media and budget 2.4.4 Place Place refers to products being available where ever and when ever customers need them. Place also refers to the physical distribution of the product concerned including storing and transportation. (Charles, Hair and Carl, 2011)Place is at times referred to as Distribution which is also carries the same terms as Place. Distribution decides the quantity to be produced for the place according to geographic location. (Gitman and Carl, 2008)The product needs to define its needs in order to fulfil as a product which a place or person requires. Once this is established, the Place can be determined. (Phil Stone, 2001)Distribution is essential in Place marketing. Distribution activities should be programmed within the choice of marketing channel. The distribution activities are programmed primarily consisting of activities aimed at development and maintenance of the relationship with retailing organizations and physical distribution. This ensures that products are available at point of purcha se. (Herbert and MacFie, 1996). Place can be referred to as locations, logistics, channel members, channel motivation, market coverage, service levels, internet and mobile. 2.5 Fast Food Branding According to Ed Pendrys (2011) fast food has matured since the days it has started to travel globally. Reaching out to the audience was not of a priority initially when fast food outlets were introduced. However as Fast food names were becoming dominant restaurants, branding was given a second look in order to gain or attract customers in creative manners. In times to come, it turned into business competition to retain and maintain profit through Branding mediums. Richard R. Wilki (2006) has stated that the competition has reached its levels that fast food names are toying with emotions to reach out to audience. Such methods create relationships among customers and the Brands concerned. According to S.Ramesh Kumar (2009) consumer behaviour is influenced by Branding strategies. Whether a fast food brand is able to retain its customers solely depends on how it reaches out to its audience It develops a relationship with customers which will have a everlasting bonding as long as the Bran d is able to continue its efforts in building on its current relationship. 2.6 Customers Expectation Customer expectations are related to Customer satisfaction. As satisfactions are fulfilled, expectations rise on the specific brand of product. However customers do still switch brands when they are satisfied as at times future products of the same brand or product might not meet their requirements, in other word expectations. Numerous studies have resulted that 60 to 85 percent of satisfied customers do switch brands. So it does not necessarily mean that customers expectations are met when sales are high.(Timothy and Terry, 2001)A customer does patronizes a brand without any expectations. When competitors in the market are scarce for the certain product, customers assume that their expectation is fulfilled as their having the best. By fulfilling the customers expectations, a certain degree of trust is gained. This can be considered as a motivation factor for customers to select a brand (Ziglar and Hayes,2001) According to Neal, Quester and Hawkin, (2002) the customers expectations are matched to the performance of a product, is the main of marketing as it is important to achieve customer loyalty. However at the same time always a satisfied customer does not mean to be necessarily a loyal customer (Shrake, 1999) Figure 1.4: Caresoft Model ececutionModel1.jpg Source: Caresoft Global (2012) The Caresoft model consists of three major aspects which are; Efficiency, effectiveness and Flexibility. This model was created just for the meeting and exceeding customers expectations. The model emphasises on no backtracking and does not believe in service recovery as expectations are to be fulfilled at the first contact. Although service recovery option is definitely available, Caresoft are minimising the options to be used in order to stamp out the need to have the first impression. The model is named as an engagement model. The aim of the model is to provide quality service with or without a product at optimum levels to customers. At the same time to fine tune the commitment level and control. The level of investment required is also to be controlled via the model which will look at capitalising on maximum satisfaction fulfilled with cost savings initiatives. (Caresoft, 2012) 2.7 Customer Loyalty in Singapore Many researches have been done worldwide for the dimensions of determining customer loyalty. David (2002) have argued that most studies have generalised customer loyalty as a single factorial construct without differentiating between repurchases, additional purchases and referrals. Richard (2010) has created a Matrix which looks into 2 dimensions of customer loyalty which are the value of a customer expressed in terms of Economic profit and customer loyalty elements that are most important to a companys customer. Oliver (1997) also came up with a framework that breaks down Customer loyalty into 4 phases which are cognition-affect-conation-action. This phase describes the customers attitude towards a certain product until the last phase where the customer reaches loyalty to the product. Moreover E.Hayes (2008) has indicated that customer loyalty can be conceptualised into three distinct types which are, Advocacy loyalty, purchasing loyalty and retention loyalty. Ruijian of Oklahoma State University (2007) has elaborated the customer loyalty into 2 dimensions as well which are attitudinal loyalty (antecedent) and behavioural loyalty. He has further broken it down into 4 segments which are true, latent, spurious and low loyalty. Esther (2004) has stated loyalty is the regular repurchase of a brand or from a store based on commitment towards the specific brand or store. Clopton, Stoddard and Clay (2001) have mentioned that customer loyalty makes an enormous difference between the costs of retaining a loyal customer and winning new customers. Singapore has a population which has about 91.6% consuming fast food and the numbers are ever growing. This is also partially due to the increase of population in recent years. At the same time fast food franchises have also grown in numbers throughout the years. The numbers of fast food outlets have exceeded the amount of primary schools in Singapore. This trend creates easy access to fast food where the findings were done on consumption of fast food (Health Promotion Board, 2010).The percentage of Singaporeans eating at fast food restaurants are rated at about 2 to 5 times a week by Lew and Barlow (2005). In 2010 the fast food industry has grown about 3.8% compared to 2009(Economics Survey Series, 2010) Industry experts expect that this trend will be increased and carried on in the next following years. Even though customers are spoilt for choices, they do return back to the very same product due to certain factors. It includes quality, service, taste, brand image, promotion, price and accessibility. In Singapore, Naleeza and Yaw (2007) has claimed that customer loyalty at times depends on small factors like the chilli sauce provided by the fast food industries. In November 2011, McDonalds fast food restaurant withdrew their curry sauce temporarily due to supply issues (Jessica, 2011). It also caused an uproar of Singapore McDonalds customers showing their grief over social networking websites over the lack of curry sauce availability. Chapter Three: Research Methodology 3.1 Introduction Branding is defined by Kotler and Armstrong as a combination of name, term sign or design developed to identify a product or service provided by a seller or a group of sellers. At the same time it helps to differentiate them from each other to compete and excel in a market. There are studies which have been conducted to learn and analyze the relationship between Branding and its success. But there are also evidences that this fact could be contradicting. Kapferer (2008) has mentioned that Branding alone has no immediate effect as mentioned by Kotler and Armstrong. Just Branding without emotions leads to lesser effect of Branding is their argument. Thus we can determine that Branding has mixed reviews from its users. And there is a need for certain elements to be present for Branding to be a full success. Kumar (2009) had also listed that Branding is not a factor for loyalty of a customer but the customers experience in utilising a Brand plays a vital role when comes to customers loya lty towards a Brand. He has further mentioned that a customer will still consider all options available for a product before ultimately setting upon a Brand and loyalty has no place when branding is concerned. A limited few researches have been done pitting Branding being affected by emotions. And at the same time, experience of a Brand influences the decision of customer instead of the other factors. Experience of a Brand is targeted towards service received by customers from a Brand. So service quality is the main part of experience. Hereby a framework will be structured to analyse the relationship among experience and emotional attachment towards a Branding which impacts the customer loyalty in Fast Food Industry in Singapore. It will also examine to what level a customer is willing to go with emotion as a factor towards a Brand and experience as a factor towards a Brand. We can also look at if Brandings of fast food given importance to emotional values when considering reaching out to customers. 3.2 Hypotheses Hereby, the research is going to hypothesize that there is positive effect of Branding which does have impact on customer loyalty therefore emphasizing for a fast food Brand to be more Branding conscious in order to achieve customer loyalty. Such emphasis should lead to Branding as their core business strategy. Hypothesis Branding positively affects the customers loyalty in Fast food names in Singapore Parsa and Francis (2002) have underlined that quality service has been undertaken by fast food outlets since the time it was introduced in Singapore as entrepreneurs followed up on the success it gained in the western countries. And in no time it was appreciated in Asian countries such as Singapore. Quality service has not just been a differentiator