Interviews with Consumers - 714 Words

Consumer Interviews Consumers from each of the three age groups of 18 25 year olds, 26 45 years old, and 45 years or above were interviewed over the last week with regard to their purchasing online. The goal of the interviews was to understand what they purchase more of line, books or software. Including in these discussions where which websites they are the most brand-loyal to, what types of games and books they purchased, and how they made trade-offs of going into a bricks and mortar store versus buying online. One mentioned that they appreciated how WalMart is making it possible to purchase online and go into the store and pick up the game they had ordered. Interview with an 18 year old student The young woman interviewed is starting her first year of college, and is in her first semester right now. She speaks of time as more valuable than money, and seeks to find ways to get more done in less time. She shops on Amazon for both books she needs for class and also for books she reads for entertainment and personal growth. Shes not purchased a hardcover book from Amazon in over a year, as the Kindle she has is more agile and easier to carry around from class to class. Amazons expertise in creating an exceptional shopping experience for book buyers has led to their electronic titles outselling their print-based versions for the first time in 2011 (Kumar, Eidem, Diana, 2012). As the books are delivered electronically and in real-time she doesnt have to contend withShow MoreRelatedHealth Care Consumer Interview : The Elderly1556 Words   |  7 PagesHealth Care Consumer Interview In a health care system beset by inequality, excessive spending, and average outcomes, one segment of the population in particular presents a variety of problems and opportunities that need to be addressed: the elderly. Individuals over the age of sixty-five in the United States utilize a disproportionate share of medical services compared to the rest of the population, and the growth of this demographic means that any concerns associated with it will only continueRead More2.7 Summary It would appear that fast fashion has had a detrimental effect on the role of the self1200 Words   |  5 Pagesperhaps lessened consumers’ levels of attachment to items; this will be a point of research within this dissertation as convincing consumers to value their clothing would be the initial stage in adapting disposal behaviours. Consumer attitudes towards disposal are currently mostly divided between sending items to landfill or to the charity shop, these methods appear to have been chosen mostly out of convenience, (Birtwistle and Moore 2007) therefore the next stage to alter consumer behaviours wouldRead MoreA Study On The Luxury Hotel Industry1724 Words   |  7 Pagesand why it is the chosen method for the study. Then, after, it details the process of data collection. Qualitative Methodology The research question of this study concerns how the luxury hotel industry can adapt to Chinese conceptualizations and consumer behavior. As the study focuses on culture and values, and how they are represented in Chinese actions and expectations, qualitative methods were determined to be the best process to understand the issue. We find cultural studies are thoroughly groundedRead MoreThe Selection And Purchase Of Beef Essay1105 Words   |  5 PagesConsumers have an increasing number of choices when selecting meat at retail. Therefore, it is important to understand factors that limit the selection and purchase of beef. A series of three surveys of beef retailers evaluated the level of assistance provided, retailer perception of consumer beef purchasing priorities, and retailer perception of where consumers obtain information about beef. Results suggest that consumers make more informed choices when they have higher levels of assistance. ExtensionRead MorePerceptions And Perceptio ns Of Consumer Behavior Essay1467 Words   |  6 PagesIn attitude-behaviour relationships, the Theory of Reasoned Action states that consumer behaviours are constructed by their attitudes, and the attitude itself is the result of the consumers’ perception (Fishbein Ajzen, 1975). With regards to greenwashing, research has found that this attitude-behaviour relationship could manipulate the perception of consumer (see table 2 for perceptions and explanations), for instance, perceived deception (Newell et al., 1998), perceived scepticism (Albayrak etRead MoreInterview, A Licensed Social Worker And Write An Experience Paper About The Interview Essay1624 Words   |  7 PagesFor Mrs. Hewes the Introduction to Social Work class we were asked to interview a licensed Social Worker and write an experience paper about the interview. Finding a social worker to interview wasn’t very hard for me because many of my mother’s friends got their masters in social work, but no t many of them actually got their license except for one of them. The licensed social worker that I interviewed goes by the name of Tanya Hill. Tanya got her Masters of Social Work at Florida State UniversityRead MoreConsumer Perception Of Consumer Behavior Essay1488 Words   |  6 PagesConsumer Perception Consumer behaviours are constructed by their attitudes, and the attitude itself is the result of the consumers’ perception (Fishbein Ajzen, 1975). This construct is explored in the Theory of Reasoned Action, where Fishbein and Ajzen (1975) state this in regards to attitude-behaviour relationships. When it comes to greenwashing, research has found that this attitude-behaviour relationship could manipulate the perception of the consumer. The consumer perceptions when it comesRead MoreThe Importance Of Greenwashing As A Marketing Strategy1490 Words   |  6 Pagesstandard of confidentiality was adhered to. The transcript from the interview does not hold any identifying factors, only those involved directly with the research can access any identifying particulars about the interview participant. Findings and Discussion Interview Findings From the research interview it was established that greenwashing as a marketing strategy is effective because there is an increasing amount of consumers concerned about the state of the environment and this creates a legitimateRead MoreConsumer Perceptions Of A Product Essay1496 Words   |  6 PagesConsumer perceptions with regards to products can be explained by: perceived distrust, which is an unwillingness to have confidence in a product, this can stem from an expectation resulting from a lack of credibility and/or environmental performance (Chen Chang, 2013); perceived risk, which is connected to possible consequences of a wrong decision (Peter Ryan, 1976), and; perceived confusion, which arises as a result of consumers failing to acquire accurate perceptions of various aspects of aRead MoreM.A.C Brand Analysis1703 Words   |  7 Pagesdemonstrating M.A.C is one brand corporation. To determine if M.A.C has a strong market positioning within the women’s cosmetic indust ry particularly with their lipstick product both secondary research (trade publications) and individual â€Å"depth† interviews were conduct (see Appendix A ), and will be used for evaluation and conclusion. 3.0 Analysis The tools/models used for determining M.A.C’s market position were T.C.B IDU models. The T-C-B model was used as a baseline for a serious of questions